Project Context

About Companions is built on long-lasting relationships with ethical menswear.

About Companions is a men's brand that focuses on slow fashion. In contrast to the so-called fast fashion, slow fashion is committed to a social and sustainable production of clothing.

 

Founded in 2014 as Frisur, About Companions has been rebranded now in 2020. The brand offers complete collections with well-designed casual classics made of extraordinary fabrics.

 

Kickstarter Question: How can we use design to surprisingly convey the core idea of the brand?

Logo- & Brand design

ACO_AboutCompanions_B2

Design Concept

Our definition of companions: We know about his or her reliability and steadiness, even if the companion is not close to us. There is a relationship between us beyond space and time.

 

This thought is transferred into every detail of graphic design. From the embracing letter "C" to the extraordinary lock-up that visualizes the invisible bond between the two companions.

ACO_AboutCompanions_B4
ACO_AboutCompanions_B3
ACO_AboutCompanions_B1

Credits

Client
About Companions

Client
About Companions

Design
Frank Martin Dietrich