Project Context
About Companions is built on long-lasting relationships with ethical menswear.
About Companions is a men's brand that focuses on slow fashion. In contrast to the so-called fast fashion, slow fashion is committed to a social and sustainable production of clothing.
Founded in 2014 as Frisur, About Companions has been rebranded now in 2020. The brand offers complete collections with well-designed casual classics made of extraordinary fabrics.
Kickstarter Question: How can we use design to surprisingly convey the core idea of the brand?
Logo- & Brand design
Design Concept
Our definition of companions: We know about his or her reliability and steadiness, even if the companion is not close to us. There is a relationship between us beyond space and time.
This thought is transferred into every detail of graphic design. From the embracing letter "C" to the extraordinary lock-up that visualizes the invisible bond between the two companions.
Credits
Client
About Companions
Client
About Companions
Design
Frank Martin Dietrich
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