Client: Organic, safe and self-grown in Liyang, China. Legend Tianmu is a private label and a boutique brand who provide a healthy source of food for urban citizens in Shanghai.
Project: The packaging that is available in the market was deemed in the unpopular local-style. That's why Legend Tianmu liked to have unique packaging for the products. To entice the buyer and at the same time promote the fruits and food which are organic, safe and self-grown in Liyang, China. Meanwhile to raise awareness for Legend brand and make it memorable to consumers.
With my choice of type and colour it is classical and traditional but still cool and fresh. Also, the Trustmark is about the product, to give the customers the understanding of the safe and healthy food of Legend.