Client: AustCham Shanghai is the largest Australia Chamber of Commerce outside Australia. It is a bridge between Australian and Chinese organizations, facilitating connectivity and promoting bilateral trade between both cuntries. It brings the business community together through membership services, events, project management, delegations, advocacy and representation.
Project: AustCham wants to renew the logo and the icon it currently has.
I combined the shape of Australia with the main mission of the chember of commerce: With AustChamp could people exchang goods and ideas much easier. The mark is a combination between the shape of Australia and the general symbol of exchange.
Form: Brand Identity