Client: AustCham Shanghai is the largest Australia Chamber of Commerce outside Australia. It is a bridge between Australian and Chinese organizations, facilitating connectivity and promoting bilateral trade between both countries. It brings the business community together through membership services, events, project management, delegations, advocacy, and representation.
Project: AustCham wanted to renew the logo and the icon it currently had.
I combined the shape of Australia with the main mission of the chamber of commerce: with AustChamp could people exchange goods and ideas much easier. The mark is a combination of the shape of Australia and the general symbol of exchange.
Form: Brand Identity