Client: Castlemaine Brewing Company is a microbrewery based in Castlemaine, Australia. Their new name is Wolfe & Co Brewing Pty Ltd. The brewery has a core range of three packaged beers and a range of draught beers that are seasonal. Due to a trademark issue over the use of the name Castlemaine they needed to change their name and rebrand.
Project: One of the aims of rebranding is to take the opportunity to reposition their beers as a premium craft beer. Their packaged beers are definitely craft – small batch, handmade, flavorsome – they make approachable, seasonable beers, great with food.
In my concept I combined the modern mining warning symbols with an old whiskey style. The star is a symbol for victorian Australia, the small signs on the neck represents the 3 most important facts of Castlemaine: The immigration, the English heritage, and the mining.
Form: Label Design